The Legend of the Just Fresh Large Cookie

We need a hero

I recently had lunch at Just Fresh, a fancy pants sandwich stop in DC. My coworker pointed out to me that they list their cookie on the menu as the "Legendary Large Cookie". Now I know what some of you are thinking, hyperbole in food advertising is starting to get out of control. Everything is listed as delicious, or tantilizing, or legendary, or a similarly overstated adjective. Normally I would be inclined to agree with your wise observation, but not in this case. This is because I know the legend of the Just Fresh cookie, which I will share with you now.

The year: Late 2007. The place: America. Surely a trying time in cookie history as a health conscious craze had swept the once cookie hungry nation. It seemed that the allure of the delightful circular treat was but a small remnant of it's once great self. These times called for a bold new cookie to lead the way. In a land where Oreo's and Tollhouse cookies once proved sufficiently attractive, a bigger, better solution was desperately needed; a treat so delightful, so tempting, it could crack the collective will of the diet crazed society.

A meeting was called, drawing all the leading cookie scientists from the outer reaches of America. The purpose of this meeting, called by former Buffalo Bill's running back and cookie aficionado Carlton Chester "Cookie" Gilchrist, was part of a plan to crack the iron will of America's dieters and subsequently return cookie demand to normal. The scientists came up with a brilliant idea: make the cookies slightly larger than other cookies. If cookies were once tempting, than surely larger cookies would do the trick! They quickly produced 5 varieties of minimally larger cookies and released them at Just Fresh locations all over the East Coast.

Legendary cookie breakthrough

I'm sure at this point it's unnecessary for me to tell you that the epically slim change was enough to reinvigorate American cookie snacking. Now that's what I call a Legendary Large Cookie, putting Just Fresh on the map!